Lack of local carrier’s interest
Iphone Smartphone or any of Nokia mobiles cost almost $200 or less, which is approximately 18000 PKR. But here in Pakistan no Smartphone which is 4G and having a latest platform like android, or IOS cost less than 50K. Now that’s a stretch. People do not afford buying brand new smart phones here because they are too expensive, and carriers do not take much interest in this business model as they think that culture in Pakistan does not allow this. Though some companies like Zong, and ufone have taken the first step for this type of cell phone penetration and mobilink also time to time launch different Blackberry models for business class users, but this business model did not had any immense response from public.
No 3G installation
Samsung Mobiles have recently launched a new line of smart phones in Pakistan, and it is also getting subtle response too but in order to increase the numbers it would require more efforts and more time.
Nokia Mobiles, who were the first market entrants here. Keeping all these things in mind so many big giants like apple, Vodafone and some other companies have not touched Pakistani market yet and launched here officially. But without any doubt Pakistani market is one of the biggest potential markets for any Smartphone manufacturer. And I am not saying this out of the blue if we look around we would see so many people using iphone, and other smart phones which obviously are unofficial versions but still there is a particular niche market in Pakistan which would love to have more and more smart phone companies coming here.