HTC is in the race to compete the giant mobile companies, but the handset that HTC offers are tootender, do you get that? No, I mean to say if you throw any cell or it fell by chance you will find only the pieces of broken screen, does it sounds good. Most probably not, well, it’s a different matter; the news is this that HTC has cast its eyes on the new HTC’s plus sized One Max is A 6 inch phablet that is ready to launch in September. The phablet might have something very startling that will really attract the HTC fans.
The approach of HTC:
If we have a look at HTC’s strategy than we will come to know that HTC is only focusing to introduce new Internet Devices only to be in the highlights. But don’t you think by launching so continuously HTC can lose the quality of its devices. Thus compromising on quality for the sake of quantity is what HTC doing right now. This approach might not be last long. On the other hand resources have unveiled some of the facts about HTC One. The resources told that HTC will unveil a giant –sized version of the Falgship HTCone with a 6-inch 1080 display dubbed the one max.
However sources also informed that a small version of HTC one might be on the way of its launch called HTC Mini. Well, we have to see how this Smartphone will get a success in the mobile market. It is expected that Mini HTC is to be launched in July. Although the general specification is not yet so clear, but some specs had been pointed by the resources. The specifications are 2.3GHz Snapdragon 800 chip, 2GB of RAM, a 3200mAh battery and either 32GB or 64GB of internal memory. The Smartphone is quite stylish and elegant just like its predecessors the HTC one.
How does HTC can meet the challenges:
Apple tablet. Now let’s see what should be in store of HTC’s phablet. As we know Samsung has already captured a big share of tech market with its successful Samsung Note series. It’s hard to believe for HTC makers but it’s a fact that HTC fails to capture the market with its 7-inch tablet called flyer. The Flyer can offer input by using stylus cost$80. But this tablet failed to provide the desired result.
Perhaps leveraging the One branding alongside new device sizes will yield better results. Now let’s see what marketing strategy and what specific features HTC will introduce in its next launch HTC plus sized one max 6 inches tablet. HTC after being successful in its Smartphone series has kept pace in tablet market, where Samsung and Apple have their strong hold. It is to see how HTC will overcome these two market players. It is possible only when HTC introduce some outstanding features that are missing in Samsung and Apple. Otherwise it would be an effort that can’t be proved fruitful.