There was a time when we use to see
Nokia Mobile dominate Pakistani mobile phone market. And after that charm broke people start buying apple for smart phones and Nokia for other platforms. But no one ever imagined that out of nowhere a brand that is known for making TVs and LCD will come and capture a biggest chunk of total market share. And that company is none other than Samsung. In recent times we have seen
Samsung Mobile along with its TV industry beating so many mobile phone giants like, Nokia, Sony Ericson and biggest among all Apple. Though apple has not launched their operations in Pakistan officially but it was one of most selling Non-official mobile phone being sold in Pakistan on record. But the trend of using apple and other smart phones is seems to like diminishing after the arrival of Samsung smart phones. That is why in this article I will be discussing some of those many tricks that Samsung have pulled in order to become a mobile phone leader in Pakistan and many other countries.
Scintillating Design
The first reason is its scintillating designs. Samsung came up with amazing mobile phone designs unlike coming up with very orthodox and usual ones. It seems that when they were launching their smart phones they knew it already that they have to beat iphone Smartphone in design and make. They are elegant smart phones with very convenient size and weight and come in different color ranges unlikely iphone who comes in only black and white.
Android and large displays
Another reason of Samsung’s success is their acquisition of android platform and large display’s. Android is considered as one of the most user friendly and amazing platform when it comes to mobile technology. Since Google owns it that is why no one can doubt its functionality and its interface. Samsung intensively depends upon large and bright displays. Colors range in some latest models of Samsung smart phones is much higher than apple’s smart phones. Another trick that Samsung have pulled is introducing tablet PCs along with their smart phones, by keeping Apple’s Ipad in mind.
Price orientation
Samsung smart phones are incredibly price oriented. It is the first ever company who launched such amazing smart phones at very affordable prices. The concept of everyone should have a Smartphone by Samsung is highly appreciated by users in Pakistan. Today a Samsung Smartphone which includes android platform, touch screen, a high profile camera, WI-FI and other features is available in as low as 13k Rs. Appx. Whereas
Iphone Smartphone their Smartphone range starts from 35k Rs. This apparently is not affordable for everyone.
Subtle Branding
Another very prominent reason of Samsung smart phones success in Pakistan is its proper branding. Unlike another brand like Nokia, Sony Ericson Samsung has branded their smart phones quite extensively. They have launched so many contest and other events where they have distributed free smart phones in past. And still they are doing proper branding almost on every channel. Another thing that adds up in Samsung’s success is that people trust this brand because of their exceptional television range. And that trust has paid them back intensively in this product too.
May be it will take Samsung a little more time to become Smartphone market leader internationally, but facts tells that Samsung mobiles is already a Smartphone leader in Pakistan.
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